Loya milk, from the stable of Promasidor Nigeria limited has officially unveiled Don Jazzy as its new brand ambassador at a breathtaking event which took place on Friday in Lagos. Don Jazzy, who was palpably excited about the appointment eulogised Loya milk for the honour and pledged to play his new role creditably.
Speaking at the splendid event which was attended by Don Jazzy's father, Wande Coal and other members of the Mavin crew, the Commercial Director of Promasidor Nigeria limited, Mr. Kachi Onubogu said, "Our choice of brand ambassador is driven by the essence of the brand and its proposition to its target audience".
Continuing the Commercial Director said " Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. In 2011, Loya milk brand rewarded Nigerian consumers with a total of N50m in INSTANT CASH PRIZES. Loya milk brand is therefore a brand that is loved and well respected by consumers".
On his part, Don jazzy stated that there is a lot of synergy between Loya milk and his personae and promised to be a good ambassador of the brand.
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